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Performance Marketing Specialist

The Performance Marketing Specialist we are looking for, will be part of the PPC team in the Digital Services Business Unit and it is a key position with the focus to drive growth for a numerous of clients. The most important assets that the candidate needs to have are excellent communication skills, good time management, great analytical skills and professional experience on the Digital Marketing landscape. 

You will be expected to:
The successful candidate will be accountable for::

  • Planning and executing performance marketing strategy through all digital advertising channels of Greek Yellow Pages accounts (Facebook Ads, Google Ads, Criteo Advertising etc.)

  • Optimizing performance daily by doing all the required actions to maximize Traffic and Return on Ad Spend (for Ecommerce clients) based on given KPIs

  • Managing, organizing, and presenting Web Analytics data

  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly analysis across all channels to identify trends in performance and optimization suggestions

  • Finding opportunities to improve campaigns’ results

  • Working with the creative team to develop new designs and ads strategy

  • Compose appealing and concise copies for adverts

  • Staying up-to-date on the latest industry trends & best practices and evaluating emerging technologies in SEM

Required Qualifications:

  • 2-3 years relevant experience in digital advertising and online marketing

  • University degree in Marketing, Economics or Mathematics (Master’s Degree or MBA degree or any relevant Digital Marketing Diploma will be considered a plus)

  • Deep knowledge and hands-on experience of Google Analytics, Google Ads (Search, Display, Shopping), Facebook Ads, Google Data Studio

  • Google Ads certification and Google Analytics Certification is a must (Facebook Blueprint Certification will be considered a plus)

  • Knowledge on actions required due to Facebook / Apple changes (2021)

  • Ability to perform under tight timelines

  • Technical capability to give advice to developers/client for the code implementation

  • Passionate about customer experience and culture of making data and insight driven decisions

  • English fluency (both written and spoken)

  • Outstanding analytical, interpersonal and organizational skills with Creative Thinking


The company offers:

  • Competitive remuneration package

  • Dynamic & creative working environment 

  • Participation in educational events and seminars on Digital Marketing

  • Opportunities for career development


ABOUT US

Yellow Pages is the longest-running Greek professional Advertising Agency, which has had the privilege of operating in the market since 1971, when the first printed professional catalog was published. We are one of the first companies in Greece that invested in digital transformation and in 2001 with the digitization of our services (xo.gr) we became the first online search engine for professionals. Staying true to our vision, we are constantly evolving our services, aiming to provide innovative Digital Marketing solutions to our customers.  
 
The ideal candidate is enthusiastic and communicative, with a customer-centric approach. It excels in a dynamic working environment, striving for the absolute satisfaction of the customer and the successful fulfillment of the sales goals. Will also have a good working knowledge of the digital marketing environment, be experienced in Display and SEM campaigns and familiar with Google analytics. A clear understanding of the sales process and a passion for the consultative sales approach is essential for the position.

 

If you feel you have the above qualifications and the work and prospects triggers you, send your CV in the following address:

XRYSOS ODIGOS
26-28 G. Averof str. Nea Ionia – Perissos, 14232
E-mail: hr@xo.gr

The company keeps strict regulations concerning personal data, according to GDPR provisions

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